Apple and Burberry iPhone 5s camera partnership
Apple® and Burberry today announced that iPhone® 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16. Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.
This is an intriguing partnership. Though, as Benedict Evans observed on Twitter, it seems like something a normal company would do and isn’t particularly Apple-like to collaborate in this manner.
The video is a teaser from Burberry, shot with the iPhone 5s.