Dear Tech reporters writing about Apple buying Beats Electronics


A short rant at the quality—or, rather, lack of quality—in much reporting of Apple’s apparent plan to buy Beats Electronics

It would seem that almost everyone is at loss trying to explain why, apparently, Apple is on the verge of buying Beats Electronics for north of three billion dollars.

Bizarrely, many commentators are saying, effectively, that since they can’t understand why Apple would buy Beats, it must be a bad deal. I’m sorry, but if you can’t see it, there’s no reason to assume that it’s necessarily a bad move by Apple.

Tim Cook is no mug. Reading many tech journalists, the clear—if unstated—view is that Cook must be an idiot.

But here’s a thought: maybe, just maybe, he’s an astute, intelligent guy. And, crazy as this seems, perhaps he knows more about why this move would be of value to Apple. Amazing as you might be, perhaps there’s something you’re not seeing.

So perhaps, rather than jumping to hasty conclusions, let’s just let this play out a little longer. Let’s give Apple the benefit of the doubt.

All your super-smart reasons for why this is a dumb purchase are all well and good, but do you really think you’re the first person to think that? Is there no one inside Apple who’s been pondering all this? Do you really think that Tim Cook, having read all the press from the last day, is suddenly panicking, running around screaming, ‘what was I thinking?’

When put like that, I’m sure you’ll say, ‘No, of course not.’ But the truth is, that’s the unstated impression that comes from your reporting.

How about some intelligent, thoughtful analysis that, sure, is honest about what you can’t see or understand, but at least acknowledges there must be a perfectly good reason why Apple is considering doing the kind of deal they’ve never done before that you’re not seeing?

Apple and Tim Cook may be many things, but they’re not stupid. If your articles give that impression though, you might be.

I’m going to learn to draw

Following Jesus: Water Baptism