David Cameron is successful because he understands voter apathy

David Cameron

Japan Ganesh, writing in the Financial Times, says political apathy in the UK is perfectly acceptable

This is a very interesting and insightful take on why Cameron is successful—even if he is far from warmly embraced:

All politicians understand Yes, No and Undecided. Only the winners understand Don’t Much Care. Mr Cameron communicates crisply because he knows most people only tune in for a few minutes a day. He does not lose himself in marginalia that no swing voter will ever notice. Rousing a nation through force of personality is something leaders do in films: the real art of politics is accepting apathy and bending it to your purposes.

And it all starts with the realisation that apathy is not a type of sickness …

Apathy is a respectable disposition in a country where, for most people most of the time, life is tolerable-to-good. There are nations with much hotter politics, and they tend to send refugees to tedious old Britain …

Apathetic Britons are not waiting to be redeemed. They just have lives to get on with. Not only are they apolitical; they rouse themselves to vote every five years precisely to stop hot heads and crusaders from running their country. They like Mr Cameron because he governs well enough to save them having to think about politics. He is prime minister because someone has to be.

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