Do we no longer want to be unique?

Fascinating study showing that fewer people want to stand out in public.

The study looked at three dimensions of uniqueness: concern about other people’s reactions, desire to break the rules and the willingness to defend beliefs publicly. All three facets declined but the most dramatic were people being hesitant to defend their beliefs publicly (a 6.52% decline) and becoming more concerned with what people think about them (a 4.28% decline).

This data suggests that individuals see that expressing uniqueness might compromise their ability to fit in with others or may even lead to being ostracized.