“Are we too impatient to be intelligent?”
Instinctively, people love to codify things, and make them numerical, and turn them into optimization problems with a single right answer. Because the second you acknowledge ambiguity, you now have to exercise choice. If you can pretend there’s no ambiguity, then you haven’t made a decision, you can’t be blamed, you can’t be held responsible. And what’s the first thing you remove if you want to remove ambiguity from a model? You remove human psychology, because human psychology, particularly around time, is massively ambiguous.
The whole essay, adapted from a talk given by Rory Sutherland, is fascinating.
