How would we write differently if…

Love this hypothetical raised by Todd Rogers, author of ‘Writing for Busy Readers’:

How would we write differently if we thought 90% of those…

…reading books stopped after one chapter?

…reading memos stopped after the introduction?

…reading academic articles stopped after the abstract?

…reading legal decisions stopped after the Summary?

Reality may not be very far from this hypothetical. If that’s true, I’d likely write more like journalists by using the inverted pyramid where the first paragraph has all the key information and what follows is more detail.

[writingforbusyreaders.com]

Sam Radford @samradford