This is a smart, sensible take from Suzanne Wrack on the challenge of building sustainable fan bases in women’s football.
For Arsenal, games at the Emirates becoming the norm will naturally see some fans picking and choosing which they attend before they are fully invested in the journey of the team. And that will come as the relationship between the team and fanbase strengthens. It takes time. Arsenal are three steps ahead of the rest, but they show what is possible and demonstrate how to get there.
